Because that’s where it all started for Labaronne-Citaf. The cradle of the company’s founder, André-Lucien Labaronne, in the 1950s, at the origin of the invention of the flexible cistern, a practical water storage system that was easy to transport and use. But also because Africa is the continent for which the water issue, in all its social, political, environmental and economic dimensions, has the greatest impact on the future.
“The African continent has more than 5,000 billion m3 of water in its groundwater, but 844 million inhabitants still do not have access to drinking water… Without this natural resource, water, maintaining a healthy lifestyle is impossible. Social tensions are increasing and the health of Africans is worsening in these geographical areas where water is scarce. ” (Ouest France source)
AN ACTION CARRIED OUT THANKS TO OUR CUSTOMERS
At the beginning of 2019, Benoît Balandras – President of Labaronne-Citaf – explained:
“Last year, we manufactured and sold the equivalent of 230,000,000 litres of storage through our flexible tanks. This year we have the ambition to reach 250,000,000 litres and to make Solidarités International, with whom we have been working for several years, benefit from this.”
At the end of the year, for every litre of storage sold, part of the sales made to Solidarités International was donated..
In order to allow everyone to follow the progress of this operation, we had set up a dynamic volumetric counter on our website. It displayed in real time the capacities of the tanks sold throughout the year. This enabled our customers to see and measure the results of their investment in concrete terms.